Pay per click (PPC) marketing can be a powerful tool for businesses looking to improve their online presence, but it can be challenging to navigate. With frequent platform and technology changes, it’s hard to keep up-to-date with everything PPC.
That’s why PPC agencies can help you make the most out of your PPC marketing efforts. With their expertise and vast knowledge of how PPC works, you can take your PPC marketing to the next level.
This article will look at eight local PPC agencies and how working with an agency can improve your PPC marketing.
These are the benefits we’ll cover later in this article:
There are plenty of things to consider when choosing the right PPC agency to work with. Knowing how the agency can help you with keyword research, increasing your ranking, and more are important to making the right decision.
In this section, we’ll take a look at 6 PPC agencies in the Pittsburgh area. Each of these agencies will help you reach your goals and make the most out of your PPC efforts.
UXAX is a local agency that brings together user experience and advanced analytics to improve and grow your digital presence. Whether you’re looking for an agency to help manage all of your data needs, develop new strategies, or simply train your teams on the knowledge they need to succeed -- UXAX is an excellent option.
UXAX services:
What their customers are saying:
“Love working with this bunch. Their experience is critical to our success.” - UXAX Customer Testimonial
Brunner Advertising is a local full-service advertising agency that can help your business improve your PPC strategy from strategy and creative to execution. With a customer-first mindset, Brunner Advertising will strive to meet your goals.
Brunner Advertising services:
What their customers are saying:
“As a multi-billion dollar company operating in a highly competitive environment, we value Brunner’s key contributions in helping us drive customer acquisition and share growth. Their strategic insights and nimble digital media executions have proven to be very effective, which helps us take advantage of opportunities for better performance. We also use their data analytics expertise to get the most value out of our broad range of marketing activities, including traditional, digital, and social channels. They deliver – and are easy to work with!” - Brunner Advertising Customer Testimonial
RevLocal is a national digital marketing agency with a Pittsburgh location that focuses on building a more substantial online presence for local businesses. Whether you’re looking to increase your PPC, local search marketing, or social media ad management -- RevLocal can help you achieve your goals.
RevLocal services:
What their customers are saying:
“Since we started with RevLocal, our New Business Traffic has increased exponentially. The investment is well worth the results we have seen.” - RevLocal Customer Review
Shift Collaborative is an agency that helps its customers find the best solutions based on their needs. From improving paid advertising to brand design, the Sift Collaborative team can help all of your business needs.
Shift Collaborative services:
What their customers are saying:
“Great Service - Real dream readers. Give them a chance to hear your business goals, and you won’t be anything less than thrilled with your experience!.” - Shift Collaborative Customer Review
Eyeflow is an internet marketing agency that helps businesses make the most out of their online presence. With expertise in digital marketing techniques, including pay per click, content marketing, social media, and more -- Eyeflow has the services you need.
Eyeflow services:
What their customers are saying:
“Eyeflow has been wonderful in helping get our website going. I doubt we’d have even half the amount of traffic we’ve been getting without their help.” - Eyeflow Customer Testimonial
Bluehive Interactive is a Pittsburgh based agency that helps local companies with digital marketing and web design solutions to improve their online presence. From knowing what keywords to use to manage your digital marketing, Bluehive Interactive can help you reach your PPC goals.
Bluehive Interactive services:
What their customers are saying:
“As I went through a website production process for the first time this year, I knew I would need some major help on the development side of things. If I had chosen any service other than Bluehive Interactive, I would not have received the personalized attention and assistance that I needed. Chad was there to answer my questions and to fix my many mistakes when I made them so that I, a novice web designer, could give my client a quality product. Thanks, Chad! I hope to work with you on other projects in the future!” - Bluehive Interactive Customer Review
PPC agencies can help you improve your online presence and take your PPC effort to the next level. In this section, we’ll take a closer look at the benefits you can expect to see from hiring an agency to handle all of your PPC needs.
Let’s start with the obvious, hiring an agency to handle your PPC marketing will save you time. Since you don’t have to spend time building the advertisements, setting budgets, and managing them for the best results -- you can spend your time elsewhere.
These are just a few different ways a PPC agency can help save you time:
If you’re new to the PPC world, you can expect your time savings to be even more than this. Understanding everything that comes with PPC is challenging, even for the most tech-savvy marketers out there. By hiring an agency, you can avoid the learning curve and start taking advantage of the full potential right away.
Another challenge that comes with PPC marketing is that the platforms and technology are continually changing. This means that if you were an expert in Google Adwords three years ago, you’d likely need to do a little learning before jumping back into the driver’s seat.
The different platforms are continually releasing new updates and adding new products and features. It’s nearly impossible for you to keep up with everything -- especially if you’re trying to manage multiple Facebook channels to Google Adwords.
After a while, it all becomes a blur. But staying on top of these trends is vital to remain compliant and relevant in the PPC space.
Luckily, by working with an agency, you’ll have a partner who is up-to-date on all the current trends and platform updates.
This means that you don’t have to read article after article every time there’s a new update to the platform to ensure you’re making the most out of your posts. In fact, it’s the agency’s job to stay ahead of these trends, so you don’t have to. You can rely on your PPC agency to make the necessary updates and understand how to grow your business based on these new releases.
Working with an agency allows you to tap into their PPC background and expertise. There are many intricacies when it comes to developing the perfect PPC ad. You need to know precisely what the search engine or social platform is looking for to ensure your content ranks highly.
This is where working with an agency can benefit you. While you may not know every detail that comes with creating the perfect PPC campaign, your agency partner should be able to help you develop the most relevant strategy possible.
Agencies should have valuable experience in various industries and across multiple advertising platforms. With the right partner, you can gain a PPC expert and one that understands your industry and business needs.
A great example of how agency expertise can help your company is related to the 2020 COVID-19 pandemic.
On their own, businesses may not have known where and when to adjust their ad traffic. But as an agency with multiple clients in the business, they know exactly where to adjust and focus efforts to help their clients grow.
Choosing to work with a PPC agency will help you reach your goals and stay ahead of the curve with their industry knowledge and expertise. While they work to optimize your digital marketing advertising, no matter the environment, you can continue to focus on other business areas.
Having an agency manage your PPC efforts will help you get it right from the start. From the initial setup to tracking and budgeting, there’s a lot of knowledge you need to get your PPC efforts right from the start.
How can an agency help you get it right from the start? Here are a few examples:
Learning how to master these techniques can be challenging for someone who isn’t knowledgeable about the PPC environment. Working with the right partner will provide you with the knowledge you need to get started on the right foot every time.
PPC is a great way to increase the reach of your marketing and find new customers. With the backing of an agency, you can make the most out of your PPC marketing efforts from the start -- avoiding the awkward learning phase.
If you’re looking to make the most out of your PPC marketing efforts, investing in a partnership with a local agency can make all of the difference.
