A Content Agency‘s main function is to provide the customer with advice and support during the creation of online content for that customer’s brand. Content primarily consists of blog articles, posts on social media, newsletters, and website content. A Content Creation Agency makes an excellent option for any business that sees all the advantages to advertising through online content in 2023, but lacks the know-how (or spare time) to create and manage a brand online and through social media all on their own.
Especially because a Content Creation Agency often ends up being cheaper than hiring a social media manager in-house. The fact that Content Creation Agencies work with a lot of freelance workers helps keep their costs down. But all the content is managed by the Content Agency and implements and shares the content for their customer.
As such, A Content Creation Agency can really make a huge difference for a company that is looking to take their business to the next level. Many companies pour more than seventy percent of their marketing budget into digital and online markets. Which really underscores just how important having digital content can be for a business that is hoping to grow in the modern economy!
Content Creation Agencies can really serve a few different purposes depending on what kind of content the agency specializes in creating. Content Creation Agencies of every type will produce and manage content for the customer. But you will want to be sure to find the Content Creation Agency that fits your business needs.
Content Creation Agencies fall into a few different categories.
Involves a team of media creators and planners that create messages directly for the target audience.
A team of communication specialists create a strong sense of brand identity. This makes your business’ brand recognizable to your audience across all marketing platforms.
A team of writers, journalists, photographers, bloggers, graphic designers, and video content creators. They execute the creation of content once the brand is defined.
Help a business create a website, manage and create the brands social media profiles, and provide search engine optimized marketing. Provide audience analysis and market insights.
Help a business get their product in front of the right target audience through a network of social media influencers. Most of these agencies handle the entire process and relationship with the influencer.
Help a business generate buzz in the media and other outlets. If you are hoping to build your business profile in the public’s mind a PR agency can be just the thing you need.
A collection of content creators, strategists, and managers that generate your content from the ground up. They can do everything from help you come up with an initial marketing strategy to putting a content plan and place and manage the whole thing for your business.
Category: Digital Marketing Agency
Specialties: SEO, Content, Digital PR, Data
Location: London, England
Builtvisible is a Content Creation Agency that specializes in a few different areas. They have earned themselves a reputation as one of the highest performing search engine optimized content creators in the market. No only do they provide the data to optimize the content you put out, they also help you build a content strategy and implement it with their in-house production team. And if you are looking to truly expand the landscape of your brand they also have Digital PR specialists who have unrivaled insights into the data and decades of experience.
Category: Digital Marketing Agency
Specialties: Digital Marketing Strategy, Advertising, SEO
Location: Pleasant Grove, UT
Disruptive Advertising is a full-service marketing agency. They’ve had thousands of clients and millions in annual ad spending. Their team of experts from a variety of fields provide you the insight to create a complete digital marketing strategy. They do more than just manage your ad accounts - they provide a multilevel strategy across the platforms and services that are right for what your business needs. And they get results for businesses that work with them. They have 90+ clients that have been with them for 4 years or more, and have been recognized as one of UV50’s Fastest Growing Companies for 5 years in a row.
Category: Digital Marketing Agency
Specialties: SEO, Amazon Marketing, Social Media, Digital PR, Web Design & Development
Location: Colorado Springs, CO
Intero Digital is a full service Digital Marketing Agency. The nice thing about Intero is that they can cover a wide variety of different strategies to help your business grow. They are experts in implementing high-powered search engine optimized content. They have a team of professionals to help optimize your sales on Amazon. They have an additional team to run your social media in a way that generates authentic interaction. Their Digital PR team carefully crafts media relations strategies for your business. And on top of all of that, they have a web development team that is focused on providing a user experience that captivates anyone who visits your website.
Category: Social Media Management Company
Specialties: Facebook Marketing, Instagram Marketing
Location: Atlanta, GA
LYFE Marketing is an award-winning social media marketing agency. They handle every step of implementing a social media strategy for your business. They create and manage top-performing social media campaigns for businesses of all types. They manage your brand across a variety of different social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more. They have a variety of other digital marketing services that can be intertwined with the social media strategy to maximize your results across all platforms.
Category: Digital Marketing Agency
Specialties: SEO, Digital Marketing, Custom-Built Platform, Pay-Per-Click
Location: Harrisburg, PA
WebFx is one of the most proven businesses in the digital marketing world. They have used their custom-built software to provide their customers with insights to help make smarter marketing decisions for over 25 years. They have a team of over 500 digital experts and have garnered 1,000s of positive reviews. They specialize in solving the digital bottlenecks that companies run into through their SEO services, their CloudFX marketing software, their lead generation services and their PPC (pay-per-click) services. They’ve also been voted one of the best places to work in PA for eight consecutive years if company culture is important to your business decisions.
Category: Social Media Influencer Advertising
Specialties: Connects Brand With Micro Influencers
Location: Erie, PA
ApexDrop is a company that specializes in matching your business up with real people’s social media accounts in order to get your brand featured. They handle every part of the relationship with the influencer and all the campaign reporting. They prioritize engagement over following accounts so you can be sure that the buzz they generate about your brand is authentic. They have a diverse network of creators who generate content so they can match with the creators that your customers can relate to.
Category: Comprehensive Digital Marketing
Specialties: Pay-Per-Click, SEO, ROI-Driven Strategies
Location: Draper, UT
Searchbloom is a digital marketing agency that has been talked about in a variety of major publications like Forbes and The Wall Street Journal. And their focus on return on investment driven strategies is largely why they’ve generated such positive buzz. What makes them unique is that they collaborate with partner agencies to create digital marketing strategies that are predictable, repeatable, and yield strong returns. They work closely with your business and strive to turn every working relationship into a partnership. And they provide both national and local search engine optimization strategies.
Category: Digital Marketing Agency
Specialties: SEO, Lead Generation, Traffic Generation
Location: Toronto, ON
Edkent Media is a digital marketing company that is driven by data and results. They rely on effective strategies to build awareness about your brand. But more than anything, they specialize in getting your brand in front of the right audience. Their focus on lead generation turns into traffic generation because they are making data driven decisions about who best to put your brand in front of. And the results they get have generated recognition in a variety of publications including The Huffington Post and Reuters.
Category: Digital Marketing Agency
Specialties: Digital Marketing, SEO, Pay-Per-Click
Location: Cornelius, NC
Business Marketing Solutions Group is a digital marketing agency that prides themselves in their hands-on and customized digital marketing strategies to help a business build brand awareness, tell their brand’s story, and generate more leads online. They offer a free consultation so you can get an idea of how they can help your business grow. They do a little bit of everything including SEO research, digital marketing, social media, and pay-per-click strategies for your business.
Category: Content Agency
Specialties: Content Creation and Strategy, Brand Strategy, Distribution Strategy
Location: Newport Beach, CA
Column Five is a digital marketing company that specializes in brand development and content marketing for SaaS companies. They strive to create a proper story about a brand and use their innovative strategies to help a business scale up their content practices as they grow. They create the content and are sure it is shown to the right people at the right time. They want to help brands meet lifelong customers and build strong relationships.
Category: Influencer Marketing Agency
Specialties: TikTok, Instagram, YouTube
Location: Studio City, CA
Ubiquitous has a massive network of influencers all across a variety of social media platforms like TikTok, Instagram, and Youtube. They aim to grow your business by deploying a viral, compelling, and data driven campaign that highlights your brand. And one of the nice features about Ubiquitous is that they handle every touchpoint of the influencer marketing. They handle the campaign and deal with all the social media influencers themselves so you don’t have to worry about dealing with social media personalities.
Category: Influencer Marketing Agency
Specialties: TikTok, Instagram, YouTube
Location: Miami, FL
The Influencer Marketing Factory is another business that specializes in social media influencer marketing. They also focus on three of the largest social media platforms like TikTok, Instagram, and YouTube. They help you set the goals and objectives of your influencer marketing strategy, and help you identify the best targeted audience for your brand. They handle setting up the relationship with the influencer and all the content creation so you don’t have to dedicate time and energy to it. And they track the results and monitor them. They have an impressive list of clients and have been featured in all sorts of major publications.
Category: Digital Marketing Agency
Specialties: Customized digital strategies
Location: Los Angeles, CA
Kobe Digital operates in three distinct parts. There is Kobe Design that specializes in creating brand identities, websites and apps, Kobe Media that links brands with their target audience through media campaigns, and Kobe Studios that creates business content to help brands achieve their key business objectives. When all three of these groups collaborate the most creative and impactful work is achieved.
Category: Influencer Marketing Agency
Specialties: Creator Lead Media Agency
Location: Tempe, AZ
August United is a top ten global influencer marketing agency. The fact that they are creator leads also sets them apart from many of their competitors. They create integrated social media strategies that aim to humanize brands, increase discovery, and get the community engaged. Their content creation team is capable of shooting, editing, animating, and optimizing digital content to perform on all social media platforms.
Category: Marketing and Technology Company
Specialties: Influencer Marketing, Content Marketing
Location: Ontario, Canada
Viral Nation is a company that specializes in providing a variety of different marketing strategies for brands. One of the things that we think sets them apart is the fact that they have a creator talent agency and an athlete talent agency. Which means they have a large variety of different influencers that can feature your brand.
Category: Digital Marketing Agency
Specialties: Organic Awareness, Marketing Strategy, Targeted Audience
Location: Tel Aviv, Israel
Moburst is a digital marketing agency that strives to connect brands with highly targeted audiences that convert into loyal customers. What makes them stand out is that they have been able to show successes with everything from innovative startups to Fortune 500 Companies. And they’ve worked with over 600 unique products so they have a background that’ll support any business.
Category: Influencer Marketing Agency
Specialties: World Class Influencer Marketing Campaigns
Location: Orlando, FL
NeoReach is another marketing agency that primarily works with influencers. But we think what helps make them stand out is that they have years of running social media campaigns and they have built a relationship network with a wide array of social media influencers.
Category: Content Marketing Company
Specialties: Content Creation & Marketing, SEO
Location: Boston, MA
Brafton aims to simplify the process of content marketing online. They have a tried and true formula of using impactful marketing data and their in-house creative content creators, which results in high quality content every time. They also handle graphic design and website design so they can help you build consistency across your brand.
Category: Digital Marketing Agency
Specialties: Marketing Strategies
Location: San Diego, CA
Power Digital is a digital marketing agency that has some strong evidence for why brands should work with them. They have case studies showing that brands that work with them for at least 6 months see their revenue increase by an average of 71% YoY. They identify gaps in current marketing strategies and consult on what is needed and how to achieve it.
Category: Venture Studio
Specialties: SEO, Content Creation
Location: Pittsburgh, PA
AIken House stands out because they are a hybrid digital marketing agency that is simultaneously a venture studio, making them a little different from the other digital marketing agencies on the list. Aiken House is all about taking your idea (before it's even officially become a business) and creating a content driven strategy based on SEO research to help your business, your brand, or your product get off the ground running at full speed. You’ll come into the first stages of business with a content strategy already in place. And when you consider how much of advertising revenue is spent on digital spaces (almost 700 billion this year alone) you certainly don’t want to be missing out as a small business that could most benefit from online exposure!
Category: Content Marketing Agency
Specialties: SEO, ROI
Location: Remote
Siege Media is a content marketing agency that is really focused on helping great brands scale up with SEO-focused content marketing. They provide marketing services with customer driven campaigns that have been proven to deliver. They aim to get the brands more traffic, links, and rankings that can help drive exponential growth!
Category: Influencer Marketing Agency
Specialties: TikTok
Location: New York, NY
Obviously is a social media influencer marketing agency. What sets them apart is that they are strictly focused on TikTok. They manage everything from start to finish and help identify the correct influencers for your brand. They aim to amplify and optimize the content they create for you to help grow your brand.
Category: Digital Marketing Agency
Specialties: Articles, Blogs, Ebooks
Location: Phoenix, AZ
ClearVoice is a digital marketing agency that provides powerful content written by the top writers in a select industry. They strive to provide the best written content possible to create a content ecosystem that drives results. They are experts in producing high-quality written content.
Category: Digital Marketing Agency
Specialties: B2B software Companies
Location: Austin, TX
Omniscient Digital is a digital marketing agency that specializes in providing services for business to business software as a service companies. They are the only ones on the list that are quite so specialized. They believe content should drive business growth, and not just traffic.
There is a wide variety of different content that different content creators can provide for a business or brand. The most important thing for you to do is identify what kind of content you need for your brand. Is high quality written content what you need? Or are you looking to scale up in a hurry with a team of social media influencers? Determine what it is you will need from the content creation agency and then begin your search. There are a few factors that you will want to be mindful of.
There are a lot of content creation startups out there, which is nice because it gives you tons of options, but it also means that there are a lot of agencies that aren’t well-vetted. So be sure the content creation agency you go with has some evidence of expertise and credibility. Many of the companies on the list have studies or results that prove they can back up their claims.
This is essential when choosing an agency that is going to provide you with real results. The other big factor to consider is whether they provide the level of support that you will need. Most of the creation agencies on the list today handled everything from content strategy and creation, all the way through content posting and research on the results. But you should also keep an eye out for any agency that specializes in getting your brand in front of the right people. The more SEO and target audience research they can provide, the more likely that you get your product in front of an audience member who is going to become a customer.
If you are interested in seeing how other agencies use data to make your brand explode, be sure to check out some of our other articles on content creation and marketing agencies for small businesses, 20 top certified google analytics agencies, and content creation best practices.
