Data analytics plays a critical role in some of the most important decisions a company will make. Data can provide insights on a website’s traffic, conversion rates, and more. But if you don’t know how to use this technology and optimize it for your benefit, you’re going to find yourself incredibly frustrated.
For that reason, we are reviewing the top 20 Google Analytics Agencies of 2023 that are killing it in the Google Analytics game. In addition to our comprehensive list, we discuss the best practices for implementing Google Analytics into your own company if you haven’t already.
Some of the best Google Analytics agencies out there are certified partners with the company. Many of their employees are Google Analytics certified and trained in knowing the ins and outs of the program. Through consulting, training, technical support, and more, they can help you successfully use this popular platform to your advantage.
Google Analytics Partners can be divided into two categories: Sales Partners and Certified Companies. Sales Partners team up with Google to help sell their products. They typically enjoy special perks such as co-marketing opportunities and customer management tools. Certified Companies have the Google stamp of approval for their knowledge of Google Marketing Platform products. They often use their expertise to provide excellent customer service support to different brands such as training and technical support.
All Google partners specialize in one or more of the following areas:
Partner Type: Certified Company
Product Certifications: Analytics, Data Studio, Tag Manager, Ads
Locations: Pittsburgh, PA
UXAX, a consulting agency based out of Pittsburgh, understands a variety of things. From its paid media campaigns to its SEO building strategies, every project completed by UXAX is met with successful results. Unlike any other Google Analytics agency out there, UXAX is where analysts and designers unite. They are a Google Analytics certified partner that focuses on three main areas: Design & Development, SEO/SEM, and Analytics. At UXAX, data analytics, design, strategy, and innovation come together to deliver a data-driven, insight-rich approach for its clients.
Partner Type: Sales Partner
Product Certifications: Analytics, Tag Manager, Optimize, Data Studio, Display & Video 360, Campaign Manager, Search Ads 360, Surveys
Locations: Pittsburgh, Chicago, Denver, San Francisco, Toronto, Wheaton, Wilmington, Atlanta
Founded in Chicago in 2003, Bounteous is a leading digital experience agency offering services in Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. They partner with well-known brands to elevate the user experience and create something worth sharing. Their focused goal is to help brands compete and win, but their overarching objective is to create transformative digital experiences. You may know of the brands they’ve partnered with including Caesars Entertainment, Domino’s Pizza, MARS, Coca-Cola, Shake Shack, and Wawa.
Partner Type: Certified Company
Product Certifications: Analytics, Data Studio, Tag Manager
Locations: Cleveland
Marcus Thomas is Ohio’s largest media company and one of the fastest growing independent advertising and digital marketing agencies in the country. In fact, the Content Marketing Institute recognized Marcus Thomas as one of the world’s leading content marketing agencies. Their claim to fame is their award-winning creative and social media campaigns. They've branded themselves as a company that understands people as more than just consumers on a buying-journey. Rather, they understand people's wants and needs and meet them with big, bold ideas.Within their agency is a collection of agencies, each uniquely serving a specialized market. Their 6 specialties are consumer products, tourism and gaming, health and wellness, home and garden, business-to-business, and professional services. One of their clients within the health and wellness agency is Dexcom, a leading producer of continuous glucose monitors. In serving Dexcom, Marcus Thomas got them a spot in the Superbowl commercials featuring Nick Jonas as a representative of those suffering from Type 1 diabetes and as a spokesperson for the use of Dexcom to monitor glucose. The global media coverage from this spot raised web leads for Dexcom’s G6 by more than 570%. Talk about results.
Partner Type: Sales Partner
Product Certifications: Analytics, Display & Video 360, Campaign Manager, Search Ads 360
Locations: Boston, New York City, Chicago, Toronto, Houston, Atlanta, Arlington, Seattle, San Francisco, Cleveland
Publicis Sapient blends 1st, 2nd, and 3rd party data sets together in order to create one comprehensive report of customer data for enterprise clients. The agency has worked with clients in a variety of industries including the health, retail, transportation and mobility, and hospitality sectors. Depending on the goals of their clients, Publicis Sapient will employ enterprise platforms, data and artificial intelligence, and UX design strategies to help them improve their marketing efforts.
Partner Type: Certified Company
Product Certifications: Analytics, Data Studio, Tag Manager
Location: New York, Santa Monica, East Aurora
In 2008, the founders of Resolute Digital set out to build an agency experienced in 3 areas: SEO/SEM, Design & Development, and Analytics. Resolute quickly became one of Google’s first Analytics Certified Partners. They hold the highest level of Google Certification available. They pride themselves on being engaged in their mission to align their capabilities around the business plans of their client. Their select clients include Coca Cola, William Grant & Sons, New York Road Runners, and Fransiscan Health among many others. They have worked with Meredith Corporation for over a decade and were presented with the challenge of an inconsistent view of data, lack of common technical platforms, and a missing SEO approach. They solved this through an exhaustive analytics design and enterprise-scale implementation of Google Analytics Premium across Meredith’s entire portfolio. This allowed for a single view of the customer, assimilated reporting, and standardization of all web tracking. You can find their client success stories here if you want first-hand proof of their determination and excellence.
Partner Type: Sales Partner
Product Certifications: Analytics, Tag Manager, Optimize, Data Studio, Display & Video 360, Campaign Manager, Search Ads 360, Creative, Surveys
Locations: London, Baltimore, Johannesburg, Dubai, San Francisco, Barcelona, Singapore, Warrington, New York City
With branches spread all across the U.S. and abroad, Jellyfish is an internationally-renowned company that has partnered with numerous companies of all sizes and needs. Their clients include well-known multinational corporations like Uber, Ugg, Playstation, Ebay, Ford, Disney, and more. By combining the most accurate and effective techniques in strategy and transformation, data and insights, and training and development, Jellyfish can create unforgettable digital experiences. Their reputation and success is a direct result of their view that performance is more than making a sale. It is about reach, influence, connection, and changing the narrative. Whether your company is in need of a new team infrastructure or a deeper understanding of Google Cloud Platform practices, Jellyfish will address your business’s unique needs.
Partner Type: Sales Partner
Product Certifications: Analytics, Display & Video 360, Campaign Manager, Optimize
Locations: Columbia, New York City, San Francisco, Denver
They dream. They deliver. They do. As both a Google Analytics Certified Partner and a DoubleClick Certified Marketing Partner, Merkle has provided expert services across both programs to companies around the world. For years, Merkle has taught companies how to deploy and monetize different products within the Analytics 360, Tag Manager 360, Attribution 360, and Data Studio 360 programs. Over 90 certified specialists within the company are also able to help you onboard your digital media programs, optimize campaigns, and analyze data analytics.
Partner Type: Certified Company
Product Certifications: Analytics, Tag Manager
Locations: Falls Church, Durham, Boulder, Chattanooga
Viget is a full-service interactive agency that helps plan, design, build, and measure successful websites and digital products. They have been happily independent since 1999. Their knowledge and skill in analytics goes from advanced tracking implementations to actionable analysis designed to inform and improve your business. Viget’s overall goal is to build a better digital world. They view the digital world as an essential part of the “real” world. As such, they approach tech problems with empathy, curiosity, and the belief that they can and will come up with a solution. Outside the office, they are concerned with giving back to the community through local events and pro bono workshops. A few of their core values are authenticity, bravery, growth, teamwork, honesty, and trustworthiness but you can find an extensive code of ethics manual here. Some of their many clients are ESPN, Wildlife Conservation Society, the Human Rights Campaign, PBS, and NBC Sports. If you choose Viget, you’re choosing to make the digital world a better place for everyone.
Partner Type: Certified Company
Product Certifications: Analytics
Locations: Baltimore, Campbell, New York, Seattle
R2i is a digital experience agency that builds and evolves digital solutions that unite customer experiences to drive results. They deliver on their vow to integration by connecting marketing cloud technology expertise with brand strategy and demand generation.This transformative approach to marketing allows for greater customer experiences and a focus on business success. .
R2i claims to be “obsessed with delivering results.” They support numerous industries like high tech, healthcare, industrial/manufacturing, higher education, and professional services. R2i is composed of a team of forward thinking, digital-savvy strategists, technology architects, and boundary pushing creatives. R2i leadership aims to align their diverse team to a shared purpose. Collectively, they have accelerated brands like Pentair, Hershey’s, John Hopkins Carey Business School, and Atlantic Health System among others.
Partner Type: Sales Partner
Product Certifications: Analytics, Tag Manager, Optimize, Data Studio
Locations: Philadelphia, San Diego
At Seer Interactive, they don’t trust their gut. They open up their data set before they open up their mouth. Their decision making is always data-informed and they care about your budget as if it were their own. Founded in 2002, Seer Interactive has since become a leading digital marketing agency powered by big data. Whether you are in need of an effective SEO strategy or you want to launch a paid ad campaign, Seer Interactive will assemble a thorough data analytics report to base informed decisions on.
Partner Type: Certified Company
Product Certifications: Analytics
Locations: Greensboro
Founded in 1998, Beacon is a full-service agency that designs and develops digital solutions that reduce administrative costs, increase brand awareness, lead generation, and most importantly, increase revenue for it’s clients. Beacon truly partners with its customers to guide them through the complexities and challenges of building a website that engages their audience, promotes results, and drives action. Beacon’s expertise spans all domains of digital marketing – display shopping, paid research, search engine optimization, Google Analytics, paid social, Google Tag Manager, and conversation optimization. They strive to find solutions in 3 specialties: higher education, multi-family residential, and retail & wholesale. Their team consists of passionate, unconventional, and dedicated individuals. Beacon takes on clients such as Jackson Hospital, Greensboro Auto Auction, Holyoke Gas and Electric, Delta Apparel, Hafele America Co., and more. Their mission is innovative and effective yet simple:
Partner Type: Sales Partner
Product Certifications: Analytics, Tag Manager, Optimize, Data Studio, Display & Video 360, Campaign Manager, Search Ads 360, Surveys
Locations: Denver, Seattle, New York City, San Francisco, Chicago, Austin
Obsessed with data and inspired by people, Adswerve is a leading marketing agency comprised of 200+ industry leaders in data discovery and marketing strategy. Many of them are also former Analytics Pros data scientists and media experts. Together, these industry leaders utilize data to understand and make important connections between their clients and their customers. Whether you are a small business or a midsized company ready to scale-up, Adswerve is fully prepared to help you unlock the full benefits of the Google Marketing Platform and Google Cloud.
Partner Type: Sales Partner
Product Certifications: Display & Video 360, Campaign Manager, Search Ads 360
Locations: New York City, Denver, Los Angeles, Memphis, Seattle, Miami, London, Cape Town, Dubai, Buenos Aires
Since its start in 1999, Acceleration has provided top-tier data analytics and digital marketing services for some of the largest global brands. Composed of a hardworking and highly-skilled team of marketing technologists, Acceleration excels in delivering a high ROI for its clients. The agency’s strategic consulting services and platform solutions are built to transform organizations into efficient, data-oriented digital machines. Acceleration draws together over 1,500 Google Consultants and 5,000 practitioners who are committed to helping the world’s most distinguished brands modernize their media application and performance in a privacy-first world.
Partner Type: Sales Partner
Product Certifications: Analytics, Campaign Manager, Display & Video 360, Search Ads 360
Locations: Chicago, Culver City, New York, San Francisco, Boston, Seattle
Accenture interactive is where human insight collides with technology. They are a branch of Accenture Digital and a consulting agency that reimagines business through experience. They offer programmatic services, analytics, design, and content to help businesses deliver incredible experiences by transforming how they work, how they engage and how they bring value to customers, employees and communities. They aim to foster a culture that is high in collaboration and creatively driven. An example of their work is with the rebirth of a global icon – Huggies.
Huggies had always been a leader and familiar icon in baby care, but with a new generation of parents it lost its lead in the babycare market to other competitors. Accenture Interactive listened to what the new generation of parents wanted and in response, created “We Got You, Baby,” a marketing platform that helps parents feel safe and secure as they navigate the world of parenting by choosing Huggies. You can find more of their previous successes here.
Partner Type: Sales Partner
Product Certifications: Analytics, Tag Manager, Optimize, Data Studio, Surveys
Locations: Santa Clara, New York City, Plano, Tampa, Calabasas
Cardinal Path, or E-Nor as it used to be known as, is an internationally-recognized digital analytics and marketing intelligence firm. Some of the agency’s top clients include Sony, eBay, Google Tag Manager, and SanDisk. By leveraging pertinent data and information, Cardinal Path empowers brands and helps them make smart decisions to achieve their goals. Some of Cardinal Path’s services include SEO, Advanced Analytics, Paid Media Marketing, and Data Engineering.
Partner Type: Certified Company
Product Certifications: Display & Videos 360, Campaign Manager, Search Ads 360
Locations: Los Angeles, San Francisco, Seattle, Minneapolis, Chicago
For over a decade, Essence has served as Google’s global digital media agency of record. Unsurprisingly, it is also the world’s largest user of Google’s marketing platforms. The prestigious ad agency uses powerful analytics and technology in order to create relevant and effective advertising campaigns. Essence partners with their clients to educate them on data strategy and advice for how they can use it to make informed business decisions. They’re actively working towards a world where all brands are more valuable by:
They’ve designed their services so that with their collaborative partnership, businesses can thrive in the 21st century.
Partner Type: Certified Company
Product Certifications: Display & Video 360, Campaign Manager
Locations: Boston, New York City, Chicago, Detroit, San Francisco, Atlanta, Los Angeles, Seattle
The connected marketing agency where media and creativity work as one. Digitas is a global marketing agency dedicated to leveraging data analytics to uncover important insights on how brands can better connect with their customers. With a team of over 1,000 technologists and 450 data analysts across its international branches, Digitas is fully equipped to handle the digital needs of any company.
Partner Type: Certified Company
Product Certifications: Analytics
Locations: San Diego, Denver
Red Door Interactive is a cutting-edge marketing agency dedicated to helping companies build informative and captivating stories that impact audiences. Its full-funnel marketing programs include data analytics, conversion rate optimization, paid media, SEO, web development, and creative strategy. Many of their decisions and strategies are based upon the powerful data they gather on their clients’ audience habits and interests.
Partner Type: Sales Partner
Product Certifications: Display & Video 360, Campaign Manager, Search Ads 360
Locations: New York, San Francisco, Chicago, Philadelphia, London, San Jose Province
Since 2012, the Kepler Group has served as one of the leading Google Analytics agencies both in the U.S. and abroad. Using data science, the Kepler Group builds high-quality models and algorithms to deliver maximum results for their clients. Some of their biggest clients include American Express, Plated, The New York Times, and PayPal.
Partner Type: Certified Company
Product Certifications: Analytics
Locations: Roseville
Three Ventures is a consulting firm that focuses on business analytics, Amazon Web Services (AWS), and advertising consulting. By working in small teams, Three Ventures is able to successfully collaborate with their clients and strategize new plans for helping them grow.
Many Google Analytics Agencies will set-up their clients’ Google Analytics accounts with the knowledge that their partnership may not last a lifetime. Instead of owning the Google Analytics accounts themselves, they will set up the accounts in a manner that allows their clients to have ownership with them. Should one of the parties decide to end the partnership, the clients will be able to keep all the data they have gathered throughout the relationship for themselves. They will not have to worry about having the data transferred over to them from an external account, which can impede their ability to seamlessly transition to a new agency.
Unfortunately, there are also a number of companies that do not practice this. It could be from ignorance or an attempt to make it more difficult for clients to leave them. Others just aren’t interested in putting in the work to make extra accounts. As a client, it is usually best to avoid working with these agencies unless you’re willing to take a big risk. If you are one of the agencies that were just mentioned, it’s time to make some changes.
If you are a business owner or client of an agency, you can ask them to help you set up a Google Analytics account on your own Google account rather than with the agency. You will want to meet them in-person or through a video conference call so you can follow the steps and ask any questions. Some marketing agencies can even use a software program to take control of your computer and create the account remotely.
You can either use an existing Google account or create a new one to be used solely for Google Analytics. If you use an existing Google account, remember that you will have to share your password with the agency you are working with.
Most clients will be fine with you setting up their Google Analytics account remotely. If they want to see the process of setting up an account for themselves, you can also meet with them in-person or through a video call. Make sure you share your screen with your client so they can understand what you are doing. Should they want something to refer back to, you can also create a Google Slides presentation that reviews the steps and contains screenshots for reference.
As one of the most ambitious and data-savvy companies in Pittsburgh, UXAX is dedicated to giving your company the exact data analysis and insights it needs. Whether you need to set up a new Google Analytics account or you are looking for new techniques for making the most out of your data, we are ready to sit down with you and talk it out. Contact our team today for a free demo to see what we can accomplish together
