Are you looking for new ways to reach your audiences through digital advertising? Or are you simply looking for help making the most out of your current digital ads?
Then you need to consider developing an advanced Google Adwords strategy.
Google Ads is an online advertising program that helps get your content in front of your audiences at the right time and place. Using Google Adwords as part of your digital marketing strategy will elevate your website and make sure people see your company when they are searching for relevant keywords on Google.
The Adwords platform runs on a pay-per-click (PPC) advertising model. This simply means that you pay for every click on your ad.
Google Adwords is a powerful tool, but it can be challenging to get started and manage your campaigns without knowing how it all works. Luckily, there are plenty of agencies out there to help you develop a personalized strategy and manage your Google Adwords campaigns.
In this article, we’ll take a look at six local Pittsburgh agencies that can help you make the most out of your Google Adwords strategy. We’ll also touch on a few of the main benefits you can expect to see once your Adwords campaigns are up and running.
Here’s a look at the agencies we’ll cover:
For many businesses, working with a local agency is essential. In this section, we’ll take a look at six Pittsburgh agencies that can help you manage and improve all of your Adwords campaigns.
From strategy and campaign development to execution and campaign reporting -- the agencies on this list can help you make the most out of Google Adwords.
UXAX is a local Pittsburgh agency that can help you make the most out of your Google Adwords marketing. Whether you’re looking for a strategy to improve your current process or understand the data you’re collecting, UXAX can help you achieve your goals.
Here are a few of the services UXAX can provide you with:
The team at UXAX is full of experienced analysts and designers that can help make your Google Adwords dreams come true. From digging in to understand your current data and ad performance to developing a personalized strategy to keep you moving forward -- they can do it all.
Chemistry is an advertising agency with an office in the Pittsburgh area with experience working with Google Adwords. Chemistry has the ability to provide customers with an array of services, including research, strategy, and digital advertising management.
Here are a few of the services Chemistry can provide you with:
Working with this team will allow you to tap into their industry experience and find ways to improve and expand your current Adword capabilities. This agency is a good option for any company just starting out or looking to build on its current efforts.
Carney is a full-service digital marketing agency located in Pittsburgh. Whether you’re looking for help developing your strategy, need help creating content, or only looking for an agency to manage your Google Ads -- you’ll want to consider Carney.
Here are a few of the services Carney can provide you with:
With their experience and knowledge, the Carney team can help you grow your digital advertising capabilities. From building brand awareness to increasing site traffic and engagement, Carney can help you meet your goals,
321Blink is an advertising agency in the Pittsburgh area that prides itself on challenging the status quo. Through the right channels, 321Blink can help tell your brand story while increasing awareness and website traffic.
Here are a few of the services 321Blink can provide you with:
The team at 321Blink will help you create new and engaging Google Ads campaigns that help you reach the right people at the right time. 321Blink has also been recognized for a variety of awards -- proving they know what they’re doing.
Gap Up is a digital advertising agency located in Pittsburgh. As a Google Partner, you can take advantage of their knowledge and expertise to turn your Google Adwords strategy into a high performing marketing tactic.
Here are a few of the services Gap Up can provide you with pay-per-click management for:
The Gap Up team consists of digital advertising experts with experience in all of the digital advertising space you need. This means no matter what your digital advertising needs are now or in the future. Gap Up can service you.
BAM is a branding and lead generation agency located in Pittsburgh that can help you reach your digital advertising goals. The ability to identify your audience and serve them the right content at the right time will help take your digital marketing to the next level.
Here are a few of the services BAM can provide you with:
BAM is a Google Premier Partner, meaning they have the experience needed to help reach your advertising goals. With their vast knowledge, you can rest assured that your personalized strategy is designed to meet your business needs and will provide you the results you want.
Still not sure if Google Adwords is the right move for your business?
In this section, we’ll take a look at a few of the many benefits that come with running Google Adwords campaigns. This will help you better understand why having a paid presence on Google is so important and how it can directly impact your marketing efforts.
While there are plenty of benefits that could make this list, we’ve chosen to focus on three specific benefits: higher Google ranking and brand awareness building.
Creating Adword campaigns will help you gain visibility on Google. This is an excellent option for companies looking to quickly build brand awareness and reach new customers who may not find their website organically.
Quick fact: 98% of searchers choose a business that is on page 1 of the results they get. - Main Street ROI.
Using Adwords allows you to create ads that appear at the top of a user's browse results. Having your website appear within the first few results will make your website visible to users who may never have found your site otherwise.
Adwords is an excellent option for any company that isn’t already ranking on Google’s first page. But it shouldn’t replace your traditional SEO efforts. In fact, your paid and organic tactics should work together to reach both your short and long-term SEO goals.
When compared to the more traditional and organic SEO practices, Adwords will provide you with a quick return but over a shorter time period. On the other hand, organic SEO tactics may take time to gain traction, but they will continue to provide traffic and leads over time once they do.
Here are a few ways that Adwords can improve your site ranking quicker than traditional SEO tactics:
No matter how you spin it, using Google Adwords as part of your SEO strategy will quickly help you rank higher and provide an increase in traffic.
Whether you’re a new company or have been around for a while, brand awareness is essential in keeping your brand top-of-mind. Without brand awareness, audiences won’t be able to recognize your brand without aid.
Here are a few of the benefits that come with brand awareness campaigns:
Think about a brand such as Target. This is a brand that everyone knows, and it doesn’t take much to quickly identify when the advertisement you're seeing is for Target. That’s because you recognize the bullseye, red, and the cute dog all equal Target -- this is the level of brand awareness you should strive for.
Of course, it takes a lot of money and years of effort to reach this level but setting your goals high will help you climb above your competition.
So how does Google Adwords help you build brand awareness?
By putting your brand in front of people who may have never found your content otherwise.
Within the Google Adwords platform, you can set campaign goals. Luckily, for anyone looking to build brand awareness with their campaigns, there’s already a preset goal related to this. By specifying this goal, you can increase traffic to your website and encourage a customer to engage with your brand.
Here’s a few examples of how this can be done:
Google Adwords is a great tool when it comes to building a more substantial brand presence. The more people see your brand name, the more familiar it will become. Then, with the help of remarketing and other tactics, you can continue to build on that awareness and someday (hopefully!) become the next Target.
Google Adwords allows you to send targeted ads to previous site visitors. This will enable you to re-engage with visitors who may not have completed a purchase but spent time looking around on your website.
There are plenty of benefits that come with using Google Adwords for your remarketing efforts, including:
Choosing to add remarketing tactics into your digital advertising strategy will help you reach the right people, at the right time, with the right content. This is a very effective tool that will help you continue to see increased website traffic and conversion rates.
If you’ve been tossing around the idea of adding Google Adwords to your digital marketing toolbox, now’s the time to get started.
Finding the right agency can help make your transition into the world of Google Adwords smooth and enjoyable. You can tap into their expertise and knowledge to help make the most out of the platform.
Once you’re up and running, Google Adwords will provide you with the benefits you need to continue to grow your audience and increase site traffic.
So whether you’re looking to rank higher on Google, build brand awareness, reach broader audiences -- using Google Adwords can help you reach your goals.
